[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ror.sk\/youtube-otvara-prvy-novy-originalny-program-pod-slobodnou-strategiou\/#Article","mainEntityOfPage":"https:\/\/www.ror.sk\/youtube-otvara-prvy-novy-originalny-program-pod-slobodnou-strategiou\/","headline":"YouTube otv\u00e1ra prv\u00fd nov\u00fd origin\u00e1lny program pod slobodnou strat\u00e9giou","name":"YouTube otv\u00e1ra prv\u00fd nov\u00fd origin\u00e1lny program pod slobodnou strat\u00e9giou","description":"Odhalenie na podujat\u00ed YouTube pre inzerentov a m\u00e9di\u00e1 v New Yorku predstavilo prv\u00fd poh\u013ead na<a href=\"https:\/\/www.ror.sk\/youtube-otvara-prvy-novy-originalny-program-pod-slobodnou-strategiou\/\" class=\"bizfit-read-more\">Continue Reading<i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/a>","datePublished":"2019-07-15","dateModified":"2019-07-15","author":{"@type":"Person","@id":"https:\/\/www.ror.sk\/author\/#Person","name":"","url":"https:\/\/www.ror.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ror.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ror.sk\/wp-content\/uploads\/img_a303931_w16591_t1564274159.jpg","url":"https:\/\/www.ror.sk\/wp-content\/uploads\/img_a303931_w16591_t1564274159.jpg","height":0,"width":0},"url":"https:\/\/www.ror.sk\/youtube-otvara-prvy-novy-originalny-program-pod-slobodnou-strategiou\/","wordCount":346,"articleBody":"Odhalenie na podujat\u00ed YouTube pre inzerentov a m\u00e9di\u00e1 v New Yorku predstavilo prv\u00fd poh\u013ead na to, ako sa posun ozn\u00e1men\u00fd v novembri od obsahu, ktor\u00fd je ur\u010den\u00fd len pre odberate\u013eov, bude hra\u0165 po celom svete.\u00a0Uk\u00e1zalo sa, \u017ee programovanie je pre \u00fa\u010dastn\u00edkov programu Premium menej ne\u017e prezeranie reklamy a in\u00e9 v\u00fdhody, zatia\u013e \u010do slu\u017eba \u010delila tlaku zo strany inzerentov na zv\u00fd\u0161enie ponuky telev\u00edzneho obsahu vhodn\u00e9ho na sponzorovanie.\u00a0Nov\u00e9 programy zah\u0155\u0148aj\u00fa dokument\u00e1rny film o Dude Perfect, skupine, ktor\u00e1 vykon\u00e1va \u0161portov\u00e9 triky na a interakt\u00edvnej s\u00e9rii s hviezdou Mark Fischbach, ktor\u00e1 umo\u017e\u0148uje div\u00e1kom ovl\u00e1da\u0165 dej.\u00a0Tie\u017e na koh\u00fatiku s\u00fa vy\u0161etrovacie show z medi\u00e1lneho spustenia Vox a s\u00fabor samostatn\u00fdch filmov z The School of Life, ktor\u00e9 \u201esk\u00famaj\u00fa niektor\u00e9 z najv\u00e4\u010d\u0161\u00edch filozofick\u00fdch ot\u00e1zok n\u00e1\u0161ho veku.\u00a0O\u010dak\u00e1va sa, \u017ee \u010fal\u0161ie programy bud\u00fa zverejnen\u00e9 koncom tohto roka, vr\u00e1tane medzin\u00e1rodnej b\u0159idlice. Ke\u010f\u017ee sa sna\u017e\u00ed roz\u0161\u00edri\u0165 svoje publikum o origin\u00e1lne programovanie, pl\u00e1nuje nasmerova\u0165 polovicu svojho rozpo\u010dtu na rozvoj na programy ur\u010den\u00e9 pre div\u00e1kov mimo Spojen\u00fdch \u0161t\u00e1tov, pod\u013ea osoby, ktor\u00e1 je s touto problematikou obozn\u00e1men\u00e1.\u00a0YouTube uviedla, \u017ee celkov\u00e9 v\u00fddavky na programovanie s\u00fa v s\u00falade s predch\u00e1dzaj\u00facimi rokmi. Abeceda nevypl\u00e1ca finan\u010dn\u00e9 v\u00fdsledky za slu\u017ebu, ktor\u00e1 je s\u00fa\u010das\u0165ou spolo\u010dnosti Google, ale finan\u010dn\u00ed analytici tento t\u00fd\u017ede\u0148 vyjadrili znepokojenie nad t\u00fdm, \u017ee kontrola inzerenta nevhodn\u00e9ho alebo ur\u00e1\u017eliv\u00e9ho obsahu vytvoren\u00e9ho pou\u017e\u00edvate\u013eom v slu\u017ebe YouTube pre inzerentov by mohla by\u0165 d\u00f4vodom spomalenia rastu pr\u00edjmov spolo\u010dnosti Google.\u00a0Reklamy s\u00fa hlavnou \u010dinnos\u0165ou spolo\u010dnosti a ved\u00faci pracovn\u00edci vo \u0161tvrtok povedali, \u017ee chc\u00fa zos\u00faladi\u0165 p\u00f4vodn\u00e9 rameno obsahu s celkov\u00fdm biznisom.\u00a0\u201eZatia\u013e \u010do ka\u017ed\u00e1 in\u00e1 medi\u00e1lna spolo\u010dnos\u0165 buduje mzdu, smerujeme v opa\u010dnom smere,\u201c uviedol vo svojom vyhl\u00e1sen\u00ed hlavn\u00fd obchodn\u00fd riadite\u013e Robert Kyncl.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"YouTube otv\u00e1ra prv\u00fd nov\u00fd origin\u00e1lny program pod slobodnou strat\u00e9giou","item":"https:\/\/www.ror.sk\/youtube-otvara-prvy-novy-originalny-program-pod-slobodnou-strategiou\/#breadcrumbitem"}]}]